Hatch and Learn: SereneBook (Interview on HATCH)

MOTHERHOOD CAN BE A LITTLE… LESS THAN RELAXING SOMETIMES (IF WE’RE PUTTING IT MILDLY); SERENITY CERTAINLY ISN’T A WORD THAT OFTEN COMES TO MIND, AND WELLNESS (FOR MIND AND BODY) CAN FEEL UNACHIEVABLE. ENTER OUR FRIENDS AT SERENEBOOK.

These lovely ladies are changing the wellness game by making it easier and more accessible when you’re on-the-go which, let’s face it, is most of the time. This subscription-based wellness site gives mamas a chance to take the hassle out of booking and focus on what we really need to — ourselves! (how does it go, “an empty cup doesn’t pour?”)

HATCH/HOW DID SERENEBOOK COME ABOUT?
Jordan and Millana and I(Tegan) created SereneBook because we want to make holistic health more accessible to everyone. It is so ridiculous to us that before SereneBook you would have to go to Yelp to find an acupuncturist or ask friends on Facebook. We have been curating wellness events for years with SereneSocial and have had the opportunity to work with, meet and experience so many amazing practitioners, people, and products… we wanted to bring that same curation to a wider audience in an affordable way.

HATCH/WHAT ARE YOU LOOKING TO DISRUPT THIS PARTICULAR INDUSTRY?
We want everyone to feel comfortable taking control of their own wellbeing. SereneBook is educational as well as fun and beautiful. Everyone is asked to choose an Intention when they come onto the site.  Our SereneBook Intentions help users find three sessions per month that address their own personal wellbeing in a way that speaks directly to their current needs. Our SereneBook Intentions have titles like Womb Wellness, Inner Glow, Your Mystic Month, Energetic Creativity…there are hundreds of them and you can change every month depending on how you feel.

 

HATCH/IF YOU COULD DESCRIBE YOUR SERVICES IN ONE SENTENCE, WHAT WOULD IT BE?
SereneBook is a subscription to one-on-one sessions with wellness practitioners in 100+ modalities ranging from Doulas to Acupuncturists, Craniosacral therapists to Naturopathic Doctors, Astrologers to Energy Healers.

HATCH/WHAT DO YOU LIKE BEST ABOUT WHAT YOU DO WITH SERENEBOOK?
We love meeting all of the amazing healers out there doing the work. We are so excited that we get to create a platform to help them continue sharing their amazing skills.

 

We actually have a set of 12 intentions that are perfect for HATCH We have worked with the wonderful doulas from Our Brilliant Bodies to create an incredible 12 month intention set specifically to guide mothers during their pregnancy. Each month’s intention is related to what parts of the mother’s body are changing and which parts of the baby’s body is growing. For instance, the month that the baby’s ears are developing, we have a whole list of sound therapies and meditations that the mother and father (and baby!) can experience. It’s so fun because mothers and fathers can really feel like they are taking control of their wellbeing during pregnancy.

HATCH/WHAT DO YOU SEE ON THE HORIZON FOR SERENEBOOK?
We will be launching a marketplace within SereneBook next year. Our practitioners and partners have incredible offerings – products, retreats, seminars and teacher trainings as well as full priced appointment packages will all be available for purchase from practitioner’s SereneBook profile pages and the SereneBook Market.

HATCH/WHAT’S ONE PIECE OF ADVICE YOU WOULD OFFER OTHER WOMEN WHO WANT TO START COMPANIES WHERE THEY SEE A NEED?
Our advice to any woman (or man) wanting to start a company is to get to know your users/consumers before you even start thinking about creating a product. Ask a lot of questions. Don’t be afraid to fail, nothing done with a good intention and big heart is a failure. You just can’t always see the butterfly affect of all of your little actions.

Subscribe to SereneBook.com for our pregnancy Intentions and practitioners curated for you, wherever you are in your journey. Pre Order Now, and the first 100 will receive a free session with SereneBook practitioners, the founders of Brilliant Bodies, who are here to coach you from Fertility to Postpartum. To learn about other kick-a** entrepreneurs, click here and here for the inspo you need.

Tegan BukowskiComment